Feb 15, 2019
Marketing is all about story telling
- Stories stir emotions in us, create connections, and motivate us
to act. In real estate marketing, we must learn to listen to our
clients, hear them, understand them, and push THEIR story out into
the market place. We are telling their story, not ours. The
practice of using "beautiful design to evoke emotion" is what
helped launch Raj Qsar and The Boutique
Real Estate Group into a massive success. Raj felt so strongly
about the need for unique design work in his company that his first
hire was a graphic designer. Today, Raj is expanding his company,
developing his high end branding, continuing his extensive and
wildly famous listing videos, and traveling the world speaking for
Inman. Tune into this special episode to learn how important it is
to market with intent, and to not only listen to what others are
doing, but WATCH what they are doing.
Links mentioned in this episode:
#56:
Sustaining High Performance - Alyssa Hellman
Summer Winds Listing Video - The
Boutique RE Group
On this episode, you’ll learn more on:
- You can't be the chief of "everything" officer - you need
help
- The benefits of being open to change and being and early
adapter
- When you have no money, you have no choice. You HAVE to
hustle
- Take the tools of others and make them your own to conquer your
sphere
- Why you need to care about what the people you care about, care
about
We believe Leaders are READERS, below are a few of our favorite
leadership books:
-
Entreleadership – 20 years of practical business
wisdom, Dave Ramsey
-
The Ideal Team Player – How to recognize and
cultivate three ideal traits in your team, Patrick
Lencioni
-
Business Boutique – A woman’s guide for making money
and doing what she loves, Christy Wright
Our Top 3 Episodes:
-
EP #53: Create the Things you Wish Existed Being who
you truly are in a world of influence is easier said than done.
Figuring out what is important for you to accomplish in life, not
only because it is the social norm, but because it truly fulfills
you is vital. As a leader with any level of success, you have
proven you have good instincts – lean into them.
- EP
#51: In The Eye of the Storm Holding strong through the
eye of the storm is one of the bravest things a person can do in
life. Not knowing where or how you will end up on the other side is
a fear unlike any other. For Candice Skinner, that storm was
close to home with a husband struggling from PTSD and drug abuse.
Instead of running, Candice found peace in the storm through her
faith and not only kept her family together, but managed to
maintain her successful real estate brokerage..
-
EP #52 – Top 5 Episodes of the Calibrate Podcasts of
2018 The end of the year marks a threshold and
invites a pause for reflection. It is a great time to take stock of
the year that has passed and look ahead to the future. Whether you
are in a leadership role, an aspiring leader, or just want to be
your best at work and life, the habit of self reflection can build
self-awareness and resilience.
~Kyle
Malnati, REALTOR Calibrate Real Estate 900 East
Louisiana Avenue #203, Denver, CO 80210
http://www.CalibrateRE.com
Intro created by the team of Hey Mr Digital Media based out
of Denver Colorado. Intro Music credit: 8 Bit Universe